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Time-honored brands meet younger generation's desires | 年輕人也愛“老字號”

People drink beverages on the roof of Baitasi Pharmacy, a time-honored brand in downtown Beijing, on Feb 22. As the market recovers, some time-honored brands start to explore new ways in marketing to meet the habits of the younger generations, such as selling drinks that are popular on the internet or providing experiential retail scenarios. [Photo/Xinhua]

People select Chinese styled cups at Zhima Health No 0 Store, a branch of the traditional Chinese pharmacy Tongrentang, in Beijing on Feb 27. [Photo/Xinhua]

People attend a health course at Zhima Health No 0 Store, a branch of the traditional Chinese pharmacy Tongrentang, in Beijing on Feb 27. [Photo/Xinhua]

People sit at a coffee area in Baitasi Pharmacy in Beijing on Feb 22. [Photo/Xinhua]

A staff member loads coffee in a traditional Chinese styled cup at Danei Gongbao coffee shop, a branch of century-old shoemaker Neiliansheng, in Beijing on Feb 18. [Photo/Xinhua]

Diners eat snacks at Danei Gongbao, a branch of century-old shoemaker Neiliansheng, in Beijing on Feb 18. [Photo/Xinhua]

People take photos of a coffee popular on the internet at Danei Gongbao, a branch of century-old shoemaker Neiliansheng ,in Beijing on Feb 18. [Photo/Xinhua]

Herbal ingredients are displayed on a table at Zhima Health No 0 Store, a branch of traditional Chinese pharmacy Tongrentang, in Beijing on Feb 27. [Photo/Xinhua]

Traditional Chinese medicines used to make coffee are displayed at the coffee area of Baitasi Pharmacy in Beijing on Feb 22. [Photo/Xinhua]

A pair of cloth shoes are displayed at Danei Gongbao, a branch of century-old shoemaker Neiliansheng, in Beijing on Feb 18. [Photo/Xinhua]

Source: Xinhua
Editor: Zhu Ziqian
Senior Editor: Liu Dan

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